Remediation : Games as an extension of film

"We also think gamers want more then another Halo or GTA clone.
Maybe there is room for games to bring to life the kinds of settings
that movies have made so memorable.(Movies like Braveheart or
Kingdom of Heaven both share this epic feeling, we are trying to
achieve in Assassins’ Creed.)."

Jade Raymond ; Canadian video game executive and a Managing Director at Ubisoft Toronto